How to Add Google Analytics to Squarespace (Step by Step)

Squarespace is a popular place to create and host mobile-friendly business websites. It offers a free custom domain, free SSL, and stunning website templates to launch your online store and sell unlimited products. Unlimited storage and bandwidth is a major feature of all their plans.

If you want to add more features like reservation booking and lead generation, their premium integrations and blocks will help you in this case. Squarespace is a good choice for businesses to find new clients globally and generate more revenue. It carries many unique tools and features to target visitors efficiently and make them your loyal customers through exclusive discounts, gift cards, etc.

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Adding Google Analytics to Squarespace

Google Analytics doesn’t need any introduction. It is our favorite and powerful tool to track the audience in real-time with detailed statistics like the page they land on, popular pages, popular products, main traffic countries, and more. These reports help you to better optimize content and generate more traffic and sales.

Today, we’re going to see how to install Google Analytics code on your Squarespace site.

Step 1: Sign in to Squarespace and open your website. Scroll-down through the left sidebar to locate Advanced settings.

Step 2: The advanced setting menu will open. You will see many options like Extended API keys, Developer API keys, and more on this page.

Choose the first option, Extended API keys.

Now you will get a page like this,

Enter your site’s Google Analytics number in the first field.

Step 3: Visit Google Analytics and choose your property from the top. Click Admin from the bottom-left corner. Google Analytics account number for the selected property will appear on the top.

You can collect the same tracking ID from property settings and tracking code also. Copy and paste it on Squarespace settings.

Save changes.

That’s all.

Pricing

Squarespace has four subscription plans,

Personal

Starts at $16/mo
Free custom domain
Free SSL
Unlimited storage
Unlimited bandwidth
Website templates
Basic analytics
Squarespace extensions
24/7 customer support

Business

Starts at $23/mo
Everything in the Personal plan
Free professional Gmail and Google Workspace account (1st year)
Premium integrations
Premium blocks
Fully customizable
Advanced analytics
Pop-ups and banners
eCommerce integrated
Sell unlimited products
Collect donations
Gift cards

Basic Commerce

Starts at $28/mo
Everything in the Business plan
Sell 1-to-1
Customer accounts
Secure checkout pages
eCommerce analytics
Advanced marketing tools
Tag products on Instagram posts
Limited stock labels

Advanced Commerce

Starts at $52/mo
Everything in the Basic Commerce plan
Abandoned cart recovery
Subscription selling
Real-time rate calculation
Automatic discounts
API support

Click here to visit Squarespace and choose a subscription plan with up to 30% off in annual payment (Limited period offer)

Read How to Add Google Analytics to Shopify (Step-By-Step Guide)

FAQ

Why is Squarespace so good?

Squarespace is a great website builder for online stores. It comes with beautiful website templates and advanced eCommerce tools to help you build a converting store easily. Add products, collect payments, and sell products anywhere in the world. Squarespace is a good choice for small scale businesses to establish their online presence and attract more customers.

Is Squarespace better than making your own website?

Squarespace is a one-stop solution for building an eCommerce store. It is packed with several responsive templates, premium tools, and add-ons. They provide a free domain in all subscription plans. Connect your domain, pick a template, and configure other settings. You are ready to move.

Creating your own website requires lots of hard work and time. You should also hire a developer to design and set up the site. But comparing to Squarespace, it gives you more control over design and layouts. If you have sufficient budget, go for it.

How much commission does Squarespace take?

Squarespace takes 3% transaction fee on sales made in Business plans. To remove it, simply upgrade to a Commerce plan (Basic or Advanced). It starts at $27/mo.

Does Squarespace give Analytics?

Yes, Squarespace has built-in analytics. It gives you statistics of website visitors covering total page views, conversion rates, sales, referrers, bounce rate, etc.

Can I see who viewed my Squarespace?

Yes, you can see who visited your Squarespace website and pages through Google Analytics. Visit your Analytics property and open Behaviour menu on the left sidebar, to track your individual page traffic, average time on page, and bounce rate.

Do I need Google Analytics with Squarespace?

Yes, Google Analytics is the best way to track your website visitors. It gives you the most accurate and detailed information about page performance, and traffic. It is better to connect your site to Google Analytics, even though, you are using default Squarespace analytics.

Is Squarespace Analytics same as Google Analytics?

Both Google and Squarespace use different methods to track audience. Squarespace’s analytics provides statistics like page views, conversions, sales, and bounce rate. Google Analytics is the most comprehensive tool to track anything about your site. It can monitor your page speed, custom events, digital downloads, external links, and so on.