How to Install Facebook Pixel on WordPress
Do you want to know how to install Facebook Pixel on WordPress? Today, you will see the multiple ways to add Pixel tracking code to WordPress websites.
What is a Facebook Pixel?
If you are running Facebook ads, monitoring their performance to optimize campaigns and attract more audiences is essential. Facebook Pixel is a small piece of code that tracks user activities on your site, such as digital downloads, button clicks, purchases, etc. It helps you to know which campaign works best to generate more sales.
In other words, Facebook Pixel is Google Analytics for Facebook ads. Monitor your ad traffic and change strategies to get more page visits from the social site.
There are three ways to install Facebook Pixel on WordPress,
- Manual—Collect your Facebook Pixel code and add it to WordPress manually
- Facebook for WordPress—Facebook official plugin to install Pixel code
- PixelYourSite- Pixel manager plugin for WordPress
Let us get started.
1. How to Install Facebook Pixel without Any Plugin?
Facebook Ad Manager is a single place to manage all your Facebook ad accounts. It includes ad accounts you own and those other businesses own but you have access to.
Visit Facebook Business Manager and select your business from the list. It will redirect you to the account settings.
Expand the Data Sources menu on the left pane. Click Pixels. It will show all the Pixels you created on the middle pane. Filter them to view your own or pixels owned by others. Tap the Add button to create a new pixel.
A pop-up box will appear like this,
Enter a name for Pixel. Then, add a website address for which you will set up tracking. Click Continue to go to the next step.
Choose the Set up the pixel now option next. Facebook lets you set up the pixel in two ways. Using their official pixel plugin or manual insertion.
We’ll see the first method in the next step. Click on Set up Manually to install Pixel code in your theme files.
Collect the base code and paste it in your site’s header. Some WordPress themes allow you to insert codes through theme settings. If your theme has no such option, install Insert Headers and Footers plugin to add it easily.
Go back to Pixel settings to set up event code and track various events like add to wishlist, add to cart, start trial, etc.
Use the Facebook event set-up tool or install the code manually next to </head> to track required events. For manual insertion, choose the ‘manually add event code’ option and collect code for each event. Paste it in your theme files to initiate tracking.
2. How to Install Facebook Pixel with Facebook Official Plugin?
Facebook has developed a simple plugin to connect your WordPress site to an ad account. It helps you track visitors without manually installing any code.
Sign in to WordPress and search for ‘Facebook for WordPress’.
This is the official Facebook Pixel plugin for WordPress. Install and activate it.
Open plugin settings and click on Get Started. A pop-up box will open to connect to your Facebook account. After signing in, you will get an option to connect WordPress to Facebook.
Hit the Continue button to allow. Grant necessary permissions in the next steps to access your business account on Facebook.
Finally, you will get this kind of screen.
You’ve successfully connected WordPress to Facebook Pixel.
3. How to Install Facebook Pixel with a Third Party Plugin?
PixelYourSite is an all-in-one plugin that connects Facebook Pixel and Google Analytics to your WordPress site. It also allows you to install Pinterest, Google Ads, and Bing tags in quick moments.
After activation, open plugin settings to configure.
Tap ‘Click for settings’ to configure Facebook Pixel for your site.
Enter your Pixel ID first. Open Facebook Event Manager and copy the ID next to your Pixel account.
Paste it into the ID field. Save settings.
That’s it.
How to Validate Facebook Pixel on WordPress?
How do you validate Pixel implementation on your site? Facebook Pixel Helper is a simple Chrome extension that monitors real-time Pixel events. It is also useful for troubleshooting issues and collecting feedback on code insertion.
After installing, open your site. Click Facebook Pixel Helper icon to ensure the code is working fine or not.
Expand the list to verify the insertion method, loading time, etc. If it shows any issues, click on troubleshooting to visit Facebook Event Manager and fix things.
Read How to Find and Delete Unused Images in WordPress
